The Miami based Uniform Apparel and Design firm is pleased to unveil its partnership with the luxury lifestyle hotel brand.
Miami, FL, December 10, 2018 — ICO Uniforms is delighted to announce its agreement with W Hotels to outfit the luxury lifestyle hotel brand’s Americas workforce. The partnership highlights ICO’s commitment to providing a modern and approachable in-stock based uniform collection for international brands and businesses at a competitive price point.
The Miami-based uniform company and New York-based hotel brand entered into an agreement at the end of 2017. Over the next three years, Talent at W Hotels across the Americas will integrate ICO’s contemporary and bold styles into their day-to-day operations. ICO has tailored the perfect wardrobe to match W Hotels’ one-of-a-kind hospitality experience, first class service, and Whatever/Whenever philosophy.
“The team at ICO has a truly innovative outlook on uniforms, and offers exactly what our brand needs. Through our collaborative design process, they listened to the needs of our properties and Talent, and created a unique and brand-reflective Wardrobe for W Hotels.” HAYLEY MCALLISTER, GLOBAL BRAND MANAGER, TALENT & CULTURE, W HOTELS WORLDWIDE
Besides having the coolest in-stock apparel and accessories line in the business, ICO offers a comprehensive suite of design resources for sophisticated custom uniforms that perfectly blend style, wearability and functionality. The goal is to provide more than just a uniform—ICO makes clothing that employees actually want to wear and look forward to wearing.
When brands engage ICO, they gain a partner focused on improving both employee and guest experience. ICO prioritizes an interactive design process which begins with a complete brand immersion. From there, ICO builds collections utilizing modern in-stock foundational pieces finished off with one-of-a-kind signature styles. In-house designers and stylists work very closely with clients to build a modern working wardrobe that will perform across disparate locations, geography and climates. Branded lookbooks, videos, and styling guides are developed to activate and engage associates, and a personalized web portal is set up for purchasing.
“We believe employees should be able to wear clothing they enjoy wearing and that makes them feel dignified while at work,” said Scott Turk, EVP at ICO. “If you feel good about how you look, you’re going to put your best foot forward and provide better service. It’s as simple as that.”
ICO is a design-driven Miami-based uniform company that lives in the intersections of fashion and function, style and execution. ICO’s Brand Promise is to “Relentlessly Pursue a Better Uniform Experience” for its clients and their most trusted asset: the people who work for them. ICO believes that everyone deserves to look and feel good while on-the-job and its Mission is to help image-focused brands achieve that goal. The design house’s continuously evolving in-stock collection and supply chain flexible approach to Custom allows clients to creatively and sustainably bring their inspiration to life. ICO is a collaborative firm motivated by the dual passion of making great clothing AND providing a best in class service experience.