The Miami based Uniform Apparel and Design firm is pleased to unveil its partnership with the tech-driven lifestyle hotel brand.
Miami, FL, March 30, 2018 — ICO Uniforms is delighted to announce its agreement with Aloft Hotels to outfit the high-tech hotel brand’s Americas workforce. The partnership highlights ICO’s commitment to providing a progressive and vibrant in-stock based uniform collection for international brands and businesses at a competitive price point.
The Miami-based uniform company entered into an agreement with Connecticut-based Starwood Hotels & Resort, the parent company of tech-focused hotel brand Aloft, at the end of 2017. Over the next year, staff at 140 Aloft locations across the Americas will integrate ICO’s contemporary and forward-thinking styles into their day-to-day operations.
For the hotel brand that offers voice-activated rooms and emoji room service, ICO tailored the perfect wardrobe to match, drawing inspiration Alofts’ tech-forward approach to hospitality.
“We are delighted to partner with a brand that perfectly captures the modern guest experience with a progressive hospitality mindset,” said Jim Turk, president of ICO. “Aloft is a leader in the tech-focused hospitality space.”
ICO offers in-stock apparel and accessories as well as design resources for sophisticated custom uniforms that perfectly blend style, wearability and functionality. The goal is to offer more than just a uniform—ICO designs clothing that employees actually want to wear and look forward to wearing.
When brands engage ICO, they gain a partner focused on improving employee and guest experience. ICO prioritizes an interactive design process which begins with a brand immersion. From there, ICO builds wardrobes utilizing in-stock offerings and supplementing with one-of-a-kind custom styles. In-house designers and stylists work very closely with clients to build a modern working wardrobe that will perform across disparate locations, geography and climates. Branded lookbooks, videos, and styling guides are developed, and a personalized web portal is set up for purchasing.
“We believe employees should be able to wear clothing they enjoy and that makes them feel good about themselves,” said Scott Turk, EVP at ICO. “We feel that if you’re dressed well, you’re going to put your best foot forward and provide better service.”
ICO is a design-driven Miami-based uniform company that lives in the intersection fashion and function, style and execution. ICO’s Brand Promise is “to Relentlessly Pursue a Better Uniform Experience” for its clients and their most trusted asset: their people. ICO believes that everyone deserves to look and feel good while on-the-job and its Mission is to help image-focused brands achieve that goal. The design house’s ever-evolving in-stock collection and supply chain flexible approach to Custom allows clients to creatively and sustainably bring their inspiration to life. ICO is a collaborative firm motivated by the dual passion of making great clothing AND providing a best in class service experience.