ICO Uniforms announces agreement with Element Hotels

The Miami based Uniform Apparel and Design firm is pleased to unveil its partnership with the green lifestyle hotel brand.

Miami, FL, March 30, 2018  — ICO Uniforms is pleased to announce its agreement with Element Hotels to outfit the environmentally conscious hotel brand’s Americas workforce. The partnership highlights ICO’s commitment to providing a progressive and design-forward in-stock uniform collection for international brands and businesses at a competitive price point.

The Miami-based uniform company entered into an agreement with Connecticut-based Starwood Hotels & Resort, the parent company of green hotel brand Element Hotels. Over the next year, 86 Element Hotels across the Americas will integrate ICO’s contemporary and bold styles into their day-to-day operations. ICO has tailored the perfect wardrobe to match Element Hotels’ optimistic energy and environmentally friendly experience. Element Hotels prides itself on offering smart and stylish spaces flooded with natural light, to ensure that guests have access to a sustainable and eco-friendly hospitality option.

“We appreciate the easy and approachable manner in which you conduct business with our hotels and with us the Global Brand team – thank you so very much, and we look forward to that continued partner relationship throughout 2019 and beyond” MARLON A. WHYTE | Global Brand Leader – ELEMENT GLOBAL BRAND MANAGEMENT

Besides having the coolest in-stock apparel and accessories line in the business, ICO offers a comprehensive suite of design resources for sophisticated custom uniforms that perfectly blend style, wearability and functionality. The goal is to offer more than just a uniform—ICO designs clothing that employees actually want to wear and look forward to wearing.

When brands engage ICO, they gain a partner focused on improving employee and guest experience. ICO prioritizes an interactive design process which begins with a brand immersion. From there, ICO builds wardrobes utilizing in-stock offerings and supplementing with one-of-a-kind custom styles. In-house designers and stylists work very closely with clients to build a modern working wardrobe that will perform across disparate locations, geography and climates. Branded lookbooks, videos, and styling guides are developed for better Associate activation and engagement, and a personalized web portal is set up for purchasing.

“ICO is proud to be affiliated with Elements Hotels, a pioneer hotel brand in environmentally conscious hotel experiences,” said Jim Turk, president of ICO. “It is a pleasure to outfit the team members of a brand that perfectly balances comfort and design.”

ICO is a design-driven Miami-based uniform company that lives in the intersection fashion and function, style and execution. ICO’s Brand Promise is “to Relentlessly Pursue a Better Uniform Experience” for its clients and their most trusted asset: their people. ICO believes that everyone deserves to look and feel good while on-the-job and its Mission is to help image-focused brands achieve that goal. The design house’s ever-evolving in-stock collection and supply chain flexible approach to Custom allows clients to creatively and sustainably bring their inspiration to life. ICO is a collaborative firm motivated by the dual passion of making great clothing AND providing a best in class service experience.