The Miami based Uniform Apparel and Design firm is pleased to unveil its partnership with the Distinctive Premium hotel brand.
Miami, FL, January 15, 2019 — ICO Uniforms is excited to announce its agreement with Renaissance Hotels to outfit the design driven hotel brand’s Americas workforce in an innovative and authentic new Wardrobe. The partnership highlights ICO’s commitment to providing a modern and approachable in-stock based uniform solution for international brands and businesses at a competitive price point.
The Miami-based uniform company and Bethesda, MD-based hotel brand entered into an agreement at the end of 2018. Over the next 4+ years, Renaissance will integrate ICO’s contemporary and bold clothing into its day-to-day operations. ICO has tailored the perfect working wardrobe to match the experiential service and unwavering commitment to the ‘Unexpected’ that Renaissance delivers to its guests and associates.
“Infusing a sense of clever theatricality, the wardrobe program for Renaissance takes inspiration from our iconic Design approach. Infusing a “look, and look again” moment with high-low mixes and unique patterns, juxtaposing something formal with something utterly unexpected, blending fascinating styles with subtle nuances that invite our ambassadors to discover something new, and walk away with stories worth sharing” George Fleck, VP Global Brand Management & Marketing: Westin Hotels, Renaissance Hotels & LeMeridien
Besides having the coolest in-stock apparel and accessories line in the business, ICO offers a comprehensive suite of design resources for sophisticated custom uniforms that perfectly blend style, wearability and functionality. The goal is to provide more than just a uniform—ICO makes clothing that employees actually want to wear and look forward to wearing.
When brands engage ICO, they gain a partner focused on improving employee and guest experience. ICO prioritizes an interactive design process which begins with a complete brand immersion. From there, ICO builds wardrobes utilizing modern in-stock foundational pieces finished off with one-of-a-kind signature styles. In-house designers and stylists work very closely with clients to build a modern working wardrobe that will perform across disparate locations, geography and climates. Branded lookbooks, videos, and styling guides are developed to activate and engage associates, and a personalized web portal is set up for purchasing.
“We believe employees should be able to wear clothing they enjoy wearing and that makes them feel dignified while at work,” said Scott Turk, EVP at ICO. “If you feel good about how you look, you’re going to put your best foot forward and provide better service. It’s as simple as that.”
ICO is a design-driven Miami-based uniform company that lives in the intersections of fashion and function, style and execution. ICO’s Brand Promise is to “Relentlessly Pursue a Better Uniform Experience” for its clients and their most trusted asset: the people who work for them. ICO believes that everyone deserves to look and feel good while on-the-job and its Mission is to help image-focused brands achieve that goal. The design house’s continuously evolving in-stock collection and supply chain flexible approach to Custom allows clients to creatively and sustainably bring their inspiration to life. ICO is a collaborative firm motivated by the dual passion of making great clothing AND providing a best in class service experience.