The Miami-based Uniform Apparel and Design firm is pleased to announce its partnership with the World’s Largest Cruise Operator
Miami, FL, February 1, 2019 — ICO Uniforms is excited to announce it has entered into an agreement with Carnival Cruise Line, the world’s largest cruise operator based on passengers carried. ICO’s first assignment will be a fleet-wide refresh of the cruise line’s Entertainment Division uniform program. The new Collection will feature contemporary brand inspired styles utilizing innovative performance fabrics. The partnership highlights ICO’s commitment to providing modern and approachable uniform solutions for leading brands and businesses at a competitive price point.
The two Miami-based companies entered into an agreement at the end of 2018. Over the next 5 years, Carnival will integrate ICO’s contemporary and bold clothing into its day-to-day operations across its 26-ship fleet which operates voyages throughout North America, Australia and Europe.
“ICO’s high level of personalize service, quality products, and fresh contemporary approach to apparel design were key drivers in our decision to partner with them,” said Chris Nelson, vice president of entertainment for Carnival Cruise Line. “ICO’s team could not have been more responsive and engaged in this first phase of revamping our entertainment uniforms and we are looking forward to working as we continue this rollout.”
Besides having the most fashionable in-stock apparel and accessories line in the business, ICO offers a comprehensive suite of design resources for sophisticated custom uniforms that perfectly blend style, wearability, functionality and authenticity. The goal is to provide more than just a uniform—ICO makes clothing that employees actually want to wear and look forward to wearing.
When brands engage ICO, they gain a partner focused on enhancing employee and guest experience. ICO prioritizes an interactive design process which begins with a complete brand immersion. From there, ICO builds wardrobes utilizing modern in-stock foundational pieces finished with one-of-a-kind signature styles. In-house designers and stylists work very closely with clients to build a modern working wardrobe that will perform across disparate locations, geography and climates. Branded lookbooks, videos, and styling guides are developed to activate and engage associates, and a personalized web portal is set up for purchasing.
“We believe employees should be able to wear clothing they enjoy wearing and that makes them feel dignified while at work,” said Scott Turk, EVP at ICO. “If you feel good about how you look, you’re going to put your best foot forward and provide better service. It’s as simple as that.”
ICO is a design-driven Miami-based uniform company that lives in the intersections of fashion and function, style and execution. ICO’s Brand Promise is to “Relentlessly Pursue a Better Uniform Experience” for its clients and their most trusted asset: the people who work for them. ICO believes that everyone deserves to look and feel good while on-the-job and its Mission is to help image-focused brands achieve that goal. The design house’s continuously evolving in-stock collection and supply chain flexible approach to Custom allows clients to creatively and sustainably bring their inspiration to life. ICO is a collaborative firm motivated by the dual passion of making great clothing AND providing a best in class service experience.